Profit Maximization vs Wealth Maximization

Feature	Profit Maximization	Wealth Maximization
Focus	Short-term earnings	Long-term value
Planning Horizon	Immediate profits	Long-term growth
Risk Management	Minimizes expenses, avoids hedges	Works on risk mitigation
Pricing	High prices for maximum margins	Lower prices to build market share
Capacity	Enough for current sales	More for long-term projections