Case study

Case Studies on Crowdfunding in India

Crowdfunding has made significant strides in India, offering diverse funding solutions across various sectors. Here are some case studies highlighting successful campaigns:

1. Ketto & ImpactGuru (Donation-Based Crowdfunding)

These platforms focus on raising funds for social causes and medical emergencies.

Case Study 1: Sonu Sood's COVID-19 Relief (Ketto, 2020)

• Project: Providing food and essential supplies to migrant workers during the COVID-19 lockdown.
• Platform: Ketto.
• Impact:
  • The campaign garnered widespread attention and support.
  • Millions of rupees were raised to aid affected individuals.
  • Demonstrated the power of social media and celebrity endorsement in crowdfunding.

Case Study 2: Yuvraj's Hurler's Syndrome Treatment (ImpactGuru)

• Project: Funding a bone marrow transplant for a 2-year-old child with Hurler's Syndrome.
• Platform: ImpactGuru.
• Impact:
  • Successfully raised funds for the life-saving treatment.
  • Showcased the ability of crowdfunding to address critical medical needs.
  • Demonstrated that crowdfunding can save lives.

2. LetsVenture (Equity-Based Crowdfunding)

LetsVenture connects startups with investors, enabling equity-based crowdfunding.

Case Study: Yumist's Expansion (2015)

• Project: Securing funding for expansion plans of a food delivery startup.
• Platform: LetsVenture.
• Impact:
  • Raised $600,000 through crowdfunding.
  • Helped Yumist solidify its position in the competitive food delivery market.
  • Allowed many smaller investors to participate in the growth of a startup.

3. Wishberry (Reward-Based Crowdfunding)

Wishberry supports creative and artistic projects through reward-based crowdfunding.

Case Study: "Ship of Theseus" Film (Anand Gandhi)

• Project: Funding the production and distribution of the film "Ship of Theseus."
• Platform: Wishberry.
• Impact:
  • Successfully crowdfunded the film.
  • The film received critical acclaim and was screened at international film festivals.
  • Proved that a movie with artistic merit can be funded by the crowd.

4. Faircent (Peer-to-Peer Lending)

Faircent connects borrowers with individual lenders, facilitating debt-based crowdfunding.

Case Study: Small Business Expansion

• Project: Funding the expansion of a small manufacturing unit.
• Platform: Faircent.
• Impact:
  • The business owner raised the required capital from multiple individual lenders.
  • Enabled business growth and expansion.
  • Provided a way for individuals to invest in small businesses.